Community Bank
For Community Bank, I photograph stills alongside their commercial video campaigns, creating a library of images that feels unmistakably like them. Real employees, real customers, real branches and real moments, all photographed during the same production and ready to use across their marketing.
One Campaign.
More Ways to Use It.
Community Bank's commercial shoots aren't just about creating video. While the production crew is filming, I'm creating still photography from the same locations, people and stories, giving the bank another layer of content to use long after the commercial airs.
The Difference/ Community Bank Commerical Campaign
Flower shop owner photographed during a Community Bank commercial campaign.
The Beat/ Community Bank Commercial Campaign
Behind the Banker/ Community Bank Commerical Campaign
A Custom Image Library,
Built From Real Life
Each campaign gives Community Bank more than one set of ads. The still photography becomes a flexible image library they can continue using across their website, social media, print, digital advertising, internal communications and future marketing.
Instead of searching for stock photography that almost fits, they already have images of their own people, places and customer experience that actually belong to their brand.